Cloud Data Protection Market Report

Market Trends

According to ESG reports, 49% of enterprises surveyed now run production applications as their primary public cloud use case, closely followed by business intelligence queries and test/dev. Data protection fell to the number four spot in this survey, with just 40% of respondents saying they were currently using the cloud for backup or archival. This change points to a dramatic increase in the use of the cloud as an application workload destination.

A Flexera survey [4] shows, nearly all organizations have employed multi-cloud. 89% of organizations have a multi-cloud strategy, and most (80%) are taking a hybrid approach, combining the use of both public and private clouds. Private cloud plays an important role in this hybrid approach.

Enterprises often end up with a multi-cloud strategy designed to get the best price performance from each workload. Today, a hybrid, multi-cloud IT environment is the norm, not the exception.

SMBs (small to midsized businesses) are moving quickly to the public cloud, with 63% of workloads will reside in a public cloud within the next twelve months.

In the past, some organizations hesitated to put certain data in public clouds. The new survey found that many respondents are reconsidering. More than half of them said they will consider moving at least some of the sensitive consumer data or corporate financial data to the cloud.

Organizations continue to increase their cloud spend, although the rate of growth is slowing. The public cloud spend was over budget by an average of 13 percent, down from 24 percent YoY. This could be an indication that some organizations have already deployed high priority applications to the cloud and will continue to expand their cloud footprint but at a less accelerated rate.

Applications are often siloed on different clouds: individual applications are not spanning clouds, as the following figure shows. DR/Failover saw a ten percent gain YoY and is now at 44 percent [4].